The most profitable products solve a friction point. You need a mix of "listening" to real-time data and "observing" broader market shifts. In 2026, common consumer frustrations include decision fatigue, financial anxiety and digital strain. This shows a heavy tilt toward wellness, efficiency, and sustainability. Here are some methods you can use:
- Google Trends - Malaysia
- Explodingtopics - Consumer behavior forecast
- Statista - Daily data
- TikTok - search for "Amazon Must Haves" or "Problem solved" to see what physical goods are viral.
- Reddit - "How do I..." or "Why is it so hard to..." in specific subreddits (e.g., r/parenting or r/homeoffice) to find genuine complaints that need a product solution.
- Amazon Reviews - Go to a popular product and filter by 1-star and 2-star reviews. People will literally tell you what is wrong with the current solution. "I love this, BUT it's too heavy" = Your opportunity to make a lightweight version.
- Search Bar -Start typing a problem into Google or YouTube (e.g., "How to fix my...") and see what the Autocomplete suggestions are. These are based on high-volume, real-world searches.
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