Understanding E-commerce

For students studying E-commerce, it's important to build a strong foundation across both technical and business aspects. Here are the key areas they should focus on:

Core Concepts

1. Understanding E-commerce Models

   • B2B, B2C, C2C, C2B, and hybrid models.
   • Examples: Lazada (B2C), Alibaba (B2B), Mudah.my (C2C).

2. Digital Business Strategy

   • How online businesses create value, attract customers, and compete.
   • Importance of branding, differentiation, and scalability.

Technology & Platforms

3. E-commerce Platforms & Tools

   • Shopify, WooCommerce, Magento, and local platforms like EasyStore.
   • How to set up and manage an online store.

4. Web Design & User Experience (UX)

   • Importance of responsive design, navigation, and accessibility.
   • Tools: Figma, Canva, WordPress.

5. Mobile Commerce (M-commerce)

   • Trends in mobile shopping and app-based commerce.
   • Integration with mobile payment systems.

Payments & Security

6. Online Payment Systems

   • Gateways like iPay88, Stripe, PayPal, and FPX.
   • Mobile wallets: Touch 'n Go, Boost, GrabPay.

7. Cybersecurity & Data Protection

   • SSL, encryption, secure checkout, and privacy policies.
   • Legal frameworks: PDPA (Malaysia), GDPR (EU).

Operations & Logistics

8. Order Fulfillment & Delivery
   
   • Inventory management, shipping partners, and last-mile delivery.
   • Local logistics: Ninja Van, J&T, Pos Laju.

Marketing & Analytics

9. Digital Marketing Techniques

   • SEO, SEM, social media marketing, email campaigns.
   • Platforms: Meta Ads, Google Ads, TikTok Shop.

10. Data Analytics & Customer Insights

    • Using tools like Google Analytics, Meta Pixel, and CRM systems.
    • Understanding customer behavior and improving conversion rates.